Portfolio
Brand Style Guides
I created two brand style guides for my Professional Writing minor. I utilized my writing abilities, proficiency with Adobe Illustrator and Photoshop, layout skills and Canva to create these projects. These projects not only put my skills on display but demonstrate how I am able to translate the idea of a brand into a visual identity.
Websites
I designed five websites from scratch, the fifth being what you are currently viewing!
Emily Procter
As a Marketing Intern for Seed + Viva, I designed a personal website for actress, activist and entrepreneur Emily Procter. This was the first website I designed, allowing me to grow creatively.
UCSB Greeks Go Green
As Marketing Chair, I designed the organization’s website. Here, community members can learn what our organization does, who leads it, what we have accomplished and how to get involved.
Dharma Bartram Photography
For a capstone course in my Professional Writing Minor, I learned the basics of HTML and CSS. Using an HTML template and basic coding abilities, I created this website.
British Isles Travel Guide
For a capstone course in my Professional Writing Minor, I learned how to build a website using WordPress. I designed an engaging homepage and wrote several researched blog posts.
UCSB Greeks Go Green Instagram
Results
In my nearly two years as Marketing Chair, I doubled our follower count and number of prospective applicants wanting to join the organization.
As a direct result of my marketing strategy and management, Greeks Go Green hosted a concert fundraiser with several hundred attendees and greatly exceeded donation expectations, a clean up event with about one hundred attendees, a successful thrift event and a local canned food drive. While some results may not be tangible, I greatly increased the organization’s awareness within the community as well.
Note: The above account has not been under my management since July, 2022.
Post examples
Below are several carousel posts that I designed. Click on each link to view the posts in their entirety.
Professional Writing Portfolio
This is the portfolio that secured my admission into UCSB’s competitive Professional Writing Minor, specifically the Multimedia Communication track. Here, my ability to write for public relations, social media and business settings are put on display.
UCSB Greeks Go Green Press Release
After my sorority became the first Green certified Greek chapter house in California, I wrote a press release on behalf of UCSB Greeks Go Green and the California Green Business Network announcing the accomplishment. UC Santa Barbara’s campus newspaper, The Daily Nexus, published this story as a result.
Graduation announcements
